纪录片Pixar Story问世了

我8月访问迪斯尼总部时只知道Pixar官方传记将在年底问世,不料最近意外获知,其官方纪录片Pixar Story10月23日起在全美公映。

该片制片人、导演兼编剧Leslie Iwerks从2001年起断断续续地拍摄这部片子,独家专访了Pixar前老板、《星球大战》的导演George Lucas、现老板、苹果教主Steve Jobs、从迪斯尼出走至Pixar立下汗马功劳、现任迪斯尼动画部首席创意官的John Lasseter、Pixar创始人、现任迪斯尼动画部总裁的Ed Catmull、迪斯尼前任CEO Michael Eisner、现任CEO Bob Iger、著名影星Tom Hanks、喜剧演员Billy Crystal、Tim Allen、Brad Bird和其他人,由这些亲历者来讲述Pixar如何革新并重塑美国动画业的传奇故事。

Leslie Iwerks出身世家,与动画、迪斯尼也是渊源颇深。她祖父Ub Iwerks是米老鼠的原型设计师、共同创作者,曾两获奥斯卡奖。Leslie以她祖父的经历拍了获奖纪录片The Hand Behind the Mouse,同名的书也得了奖。她本人拍的另外一部纪录片Recycled Life去年获奥斯卡奖纪录片提名。

和这部纪录片同时问世的便是Catmull告诉我的那本传记,准确的全名是“To Infinity and Beyond,The Story of Pixar Animation Studios”,相当于片子的衍生产品。相信这部纪录片不太可能被正式引进,这也免遭片名被翻成《皮克萨总动员》的“噩运”——自Toy Story引进大陆被翻成《玩具总动员》后,Pixar几乎每部片子都被翻成“总动员”:海底总动员、汽车总动员,最新上映的Ratatouille,也舍传神的中译名《料理鼠王》不用,被统一成《美食总动员》。

Pixar Story Post

趣图共赏、毋须赘言

gfw

The Economist关于VIM的专题报道

万众瞩目的VIM昨天闭幕了,2007年10月13日至19日出版的第385卷第8550期The Economist为大会出了专题报道:

economsit cover

不过印刷版杂志在内地发行时被统一撕去若干页,分别是——

1,第15页:

The party congress in China

China, beware

Oct 11th 2007
From The Economist print edition

The country’s rulers care too much for their own welfare, and too little about the rural peasants

BASKING in its 2008 Olympic glow, no longer shy at counting itself among the world’s greats and blessed with a still booming economy, China looks the coming power. And so it is, up to a point. Yet as the Communist Party’s bigwigs assemble behind closed doors in Beijing for their five-yearly congress, it is China’s frailties, not its strengths, that preoccupy them.

Not for the first time, Hu Jintao, the party’s boss and China’s president, rightly picks out two big problems: the widening gap between China’s mostly urban rich and its mostly rural poor, and the party’s lack of “internal democracy”—comrade-speak for accountability and the courage to question and debate. In other words, neither China’s Communist Party nor its village dwellers are keeping up as the rest of China changes fast. None of the 1.3 billion ordinary Chinese gets a vote in the party’s secretive conclaves. But among more than 700m left-behind peasants, frustrations are building (see pages 27-29).

As in any fast-developing economy, for all its successes China’s breakneck growth masks a multitude of problems, from rampant corruption and devastating pollution to a frail banking system and the lack of independent courts to uphold the rule of law. Meanwhile, three decades of “get rich quick” advice from party central have left the country divided between a richer coast and still impoverished interior, between upwardly mobile city dwellers and stagnating rural communities. These days, the income disparity between China’s richest few and poorest many (peasants, migrant workers, pensioners) would make many a modern capitalist blush.

From communism to carpet-baggers

Mr Hu has tried to accommodate some demands for change. Most recently, a law was passed that for the first time enshrines private property rights—a huge ideological leap for a party with its origins a long march back in Mao’s communes. But like much else in China, these new rights will benefit mostly city-dwellers; a growing urban middle class will now be able to buy and sell their homes or businesses. In the countryside, where peasants are able only to lease their land, not own it (and not even use it as collateral for loans), the new law will do nothing to rectify the landgrabs orchestrated by venal local officials, who turf people off the land so as to do lucrative deals with carpet-bagging developers.

In this and other ways, the reforms that Deng Xiaoping first launched in China’s countryside 30 years ago have now left its peasants in the ditch. But village dwellers have not only seen their city compatriots get richer quicker; increasingly, their own concerns have also been neglected. Since 1989, when disgruntled workers joined student democracy protesters and it all ended in bloodshed on Beijing’s Tiananmen Square, a ruling party fearful of any further challenge to its power has paid better heed to the grievances of China’s urban masses. Urbanites have won greater freedom to spend their rising incomes as they wish, while much ballyhooed experiments in greater village democracy have gone nowhere. With access to the internet and mobile phones, China’s middle classes can organise themselves to oppose, say, the siting of an unwanted chemicals factory and thus draw government attention. Despite many thousands of village protests each year against corrupt officials, poor medical services and bad schools, China’s peasants—more dispersed, less organised and therefore more easily ignored or suppressed—can usually do little but seethe.

Mr Hu bemoans China’s widening inequalities, but has so far done little to bridge them. In fact there is much that could improve the peasants’ lot. Growth at any cost has led to a tax system that unduly favours the wealthy regions that generate their income through industry. Central government could adjust that. It could help further by shouldering a much bigger share of the costs of basic health care and education in the rural areas. Of the five tiers of government, a couple could be stripped away and not be missed. Indeed, thinning the ranks of idle cadres with their fingers in the coffers would ease the financial burden on China’s hard-pressed villagers.

Shooting for trouble

Are such reforms too extensive and costly for a still developing country such as China? No longer. Four years ago, China put its first man in space (only the third country to do so, after Russia and America), at what true cost the government will not say. Now it is aiming for the moon, at a cost of many more billions: its first (unmanned) moon-shot is expected to take place soon. Like the Olympics, China’s space programme is an expensive publicity stunt, designed to encourage nationalist fervour in a population—and a party—long since bored with the maxims of Marx, Lenin and Mao.

Another way in which Mr Hu and his comrades could help the peasants would be to divert some of the double-digit annual increases in defence spending to help the estimated 40% of China’s villages that have no access to running water. The trouble is that China’s military build-up has become the measure of the party’s commitment to another nationalist cause that it has stoked in an effort to bolster its tattered credentials: the eventual recovery, by persuasive hook or military crook, of the island of Taiwan, which China claims as its own.

So far the combination of this appeal to nationalism and the pursuit of economic growth at almost any price has helped the party maintain its grip. But just as China’s periodic shrill threats to Taiwan threaten the stability of the wider region, so the plight and growing anger of China’s peasantry are a harbinger of potential trouble ahead at home.

It is trouble that China’s Communist Party is increasingly ill-prepared to deal with. For all Mr Hu’s rhetoric about greater internal democracy, the party is too fearful for its own survival to open itself up to a genuine clash of ideas. Although a few brave voices have called for that (see page 33), there has been no open debate in the run-up to the congress about how to address any of China’s pressing rural problems. To add to their burdens, China’s peasants are saddled with a ruling party that is too worried about its own survival to spend more than a little lip-service on theirs.

2,第27页:

Rural China

Missing the barefoot doctors

Oct 11th 2007 | LUOCHUAN
From The Economist print edition

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Many a problem lies in the way of a “new socialist countryside”

THE county of Luochuan, on the loess plateau of northern Shaanxi Province, used to be one of China’s poorest places. Today it looks relatively prosperous. The main street of the county seat is lined with hotels and restaurants, and the reddening orchards of this apple-growing district stretch beyond the town. Household net incomes per head in rural Luochuan are now approaching the average for the Chinese countryside. Last year they rose by more than 9%, slightly under average.

During the Maoist purges of the 1960s, this was a place where, according to Luochuan’s official history, “everyone was afraid”. But memories of the Cultural Revolution have long since faded. Luochuan’s state-owned agricultural-machinery factory, which once turned out tanks and hand-grenades for Maoist mobs, has been idle for years and is trying to find a buyer. Farmers can now grow what they want, instead of grain as Mao insisted.

But Luochuan’s rural citizens are nostalgic for the past. They want a public-health system that works. Mao’s system of “barefoot doctors” for country districts, set up in Luochuan in 1970, may have been rudimentary, but at least it was readily accessible and practically free. Public-health care in Luochuan, as elsewhere in rural China, is now in tatters. And the extent of rural discontent is at last becoming known, as western journalists are slowly allowed to explore the backward interior.

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In recent years China’s Communist Party has begun to pay attention to a deep malaise in the countryside: the prohibitive cost of health care and education for the rural poor, mounting debts at the lowest levels of government, bloated bureaucracy and a growing wealth gap between rural and urban areas. Riots have become common, fuelled by the attempts of avaricious governments to raise money by selling farmers’ land. Incomes may have been rising, but so has dissatisfaction. In some parts of China, more than 60% of those in dire poverty have been driven there by medical expenses. And for many rural residents the higher levels of schooling are becoming unaffordable.

President Hu Jintao and his prime minister, Wen Jiabao, like to take credit for what they portray as a change of tack. Under their leadership, the party’s emphasis has switched from an all-out pursuit of economic growth to the need for balanced development that takes more account of the country’s poorest. The need, they often say, is to build a “new socialist countryside”. At a five-yearly congress due to begin on October 15th (see page 33), the party, at Mr Hu’s request, will rewrite its own charter to give the president’s theory about the need for “scientific development” (meaning pro-poor and pro-environment) the same sanctity as the philosophies of Mao, Deng Xiaoping and Mr Hu’s predecessor, Jiang Zemin. But among the rural poor there will be little celebration.

“If peasants become better off, the country is secure,” said Mr Wen earlier this year. On average, they are becoming wealthier. For the past three years rural income per head has risen by more than 6% annually in real terms. In the first half of this year, pushed by fast-rising food prices, it was up 13%, the highest increase since 1995 according to official media. But the gap between rural and urban incomes has continued to widen. And progress has been far slower in areas like Shaanxi, far from the prospering coast (see chart 1).

story chart 1

Rural China is still home to about 60% of the country’s 1.3 billion people, but agriculture’s contribution to GDP has fallen from more than a quarter in 1990 to less than 12% today. Central-government spending on agriculture and rural welfare as a proportion of total spending has similarly fallen from 8-11% in the 1990s to 7-8% for most of this decade. Thanks to a booming economy under Mr Hu and Mr Wen, the central budget is getting bigger and its expenditure is growing fast. But outlays on health care and education, as a proportion of total spending, remain lower than they were a decade ago.

Where boom doesn’t reach

The 2,217 delegates to the congress, for whom dissent is taboo, will praise Mr Hu’s achievements. For the first time in Chinese history, farmers, except for tobacco-growers, have been exempted from tax on their land or agricultural production. This has marked the end of a process of rural tax cuts that began well before Mr Hu took office. Since 2003 a new medical-insurance system, involving for the first time a financial commitment by the central government, has been set up in at least 80% of rural counties in place of the long-discarded barefoot-doctor scheme. At the same time, rural children have begun to enjoy free education during their nine years of compulsory schooling—although many still have to pay for their textbooks.

Since 2004 the government, for the first time, has been giving direct subsidies to grain farmers in an effort to keep them growing grain and to curb grain-price rises. This year the subsidies are due to rise 63%, to 42.7 billion yuan ($5.7 billion). Grain output has risen for three consecutive years, the best stint of growth since 1985. But high grain prices may have encouraged this more than the subsidies, which have been largely offset by the rising cost of fuel, fertiliser and other materials.

The changes are a temporary salve, at best. In the case of the medical-insurance scheme, the biggest beneficiaries are the richest peasants. The poorest are just as likely to choose to die at home rather than risk deeper impoverishment of their families by venturing into hospital. The measures also do next to nothing for a huge section of the rural population that has moved to the cities in recent years. These people, perhaps 150m of them, enjoy neither the recent benefits accorded to those who have stayed on the land nor the far greater subsidies enjoyed by their city-born counterparts. In 2004 the World Health Organisation (WHO) described the launch of the new medical system during such a rapid population shift as “the equivalent of launching a ship with a radically new design at the height of a typhoon”. The ship is not weathering well.

In Jiuxian, one of Luochuan’s 16 townships, the hospital is one of the better looking buildings amid a hotch-potch of grey and brown Mao-era edifices (some of them “caves”, built directly in the loess soil and open only at the front). It has recently been rebuilt at a cost of 4.5m yuan. A cluster of crates in the lobby containing new medical equipment has yet to be unpacked. A handwritten notice explains how the township’s 14,000 citizens, most of them scattered in 34 surrounding villages, can enjoy the benefits of what is known as the “new co-operative medical system” introduced three years ago.

The system sounds a good deal. For a premium of a mere 15 yuan (about $2) a year, Jiuxian’s residents can claim back a big part of their hospital costs. Before 2004 they had no insurance at all. Now, beyond a certain threshold (which varies between 100 yuan and 600 yuan according to the quality of hospital) and up to a ceiling of 10,000 yuan a year, they can reclaim between 40% and 60% (the better the hospital, the lower the percentage). The premium is waived entirely for the “impoverished”, of which there are several hundred in the township. For each premium paid, the central government contributes another 10 yuan. The provincial, prefectural and county governments add a total of another 10 yuan to the kitty.

The premiums may sound small for such potentially great rewards. But for rural residents, who earned on average 3,371 yuan last year, 15 yuan amounts to nearly two days’ income. In Luochuan, as in other counties where the insurance scheme has been launched, officials have reported very high rates of participation by farmers, usually over 80%. But a former senior official in Luochuan’s health bureau says participation has not been as voluntary as officials make it out to be.

Yang Xiumei, who is lying on a hard bed in a small, dim ward (left untouched by upgrading) of Jiuxian’s hospital, has picked the wrong time to suffer haemorrhaging and abdominal pains. In her village, says the 44-year-old Ms Yang, officials told farmers that insurance premiums would be deducted, whether they liked it or not, from subsidies they were due to be given for growing grain. But they have received neither the subsidies nor the crucial enrolment booklet for the insurance scheme. The hospital considers her uninsured, and her costs are mounting.

What if Ms Yang had received her booklet? Her insurance would not kick in until she had spent 100 yuan, the equivalent of nearly 11 days’ income for the average Luochuan rural resident. Beyond that she would then be able to claim 60% of her expenses, but these could amount to several hundred more yuan even for a relatively minor complaint. The Jiuxian hospital, with its three doctors, can perform only the simplest operations and provide only basic care. Anything more serious requires a trip to the Luochuan county seat, 20km (12 miles) away. For insured Jiuxian residents who used county-level facilities, average out-of-pocket expenditure in June was 1,219 yuan, or four months’ income.

Unnecessary X-rays

Hospitals are under pressure to push up charges. Jiuxian’s hospital is subsidised by the county government, but only enough to cover 85% of its staff’s wages, which are relatively generous. The rest of its money has to come from fees and selling medicine. The government caps the prices of common medicines, but doctors get round these by prescribing other medicines or ordering unnecessary procedures, such as X-rays. Without changes in the way rural hospitals are funded, poorer farmers will feel little benefit from the new insurance scheme. Henk Bekedam of the WHO says the poor would not even be able to find the cash to pay for treatment at first, even though some of it would be reimbursed.

Researchers from the Chinese Academy of Social Sciences in Beijing have been trying to set up a parallel insurance system in Jiuxian. Under this scheme, farmers have been encouraged—more politely this time—to pay another annual premium of 10 yuan. For this they are offered free consultations and drugs about 25% cheaper than those sold in the hospital. At first the academics tried using hospital staff to administer the scheme, but it quickly became clear that the doctors were not interested in prescribing cheap drugs, only expensive ones. As disgruntled farmers pulled out of the scheme in droves, the researchers scaled back their staff and closed down all but one of their six clinics dotted around the township. Now they have just one doctor, a pharmacist and a nurse manning a clinic-cum-dispensary in the township seat. The participation rate has dropped from 40% to around 12%. Charity donations, which had helped them, have recently run out.

The county and township governments are not keen supporters of the researchers’ efforts. Their main interest is to ensure that Jiuxian’s hospital covers its costs. Funding it more fully from their own budgets would not be easy, especially since almost all agricultural taxes have been abolished. The official media hailed this as the lifting of a centuries-old burden on peasants. But rural governments in areas with few non-agricultural industries, though partly compensated by the central government for their losses, went into budgetary shock.

Cave-dwelling teachers

Zealous officials in Yanan prefecture, of which Luochuan is part, were among the first to respond to Mr Wen’s tax-abolition initiative. Buoyed up by revenues from local oil and gas industries, they abolished agricultural taxes in 2004, resulting in a 200-yuan-a-year net gain on average for farmers in Luochuan, according to the official media. But Luochuan’s county and township governments struggled merely to meet payroll commitments for their staff. Subsidies received by Luochuan to cover its loss of tax income were fixed at the level of its agricultural tax revenues in 2002. But miscellaneous fees imposed on farmers earlier in the decade were lost too, according to a report in Macroeconomics, a monthly journal published in Beijing.

Revenue losses have coincided with another extra financial burden: Mr Wen’s policy of free education for rural children. Education expenditure from the county budget increased by 20.8% last year, compared with increases of only 6.9% and 5.6% in the previous two years. More money provided by the central, provincial and prefectural governments has helped, but not enough. Once again, Yanan prefecture has chosen to do things the hard way. It has required all schools not only to abolish fees (as ordered by the central government), but also to subsidise all boarders and give free textbooks to everyone. Luochuan county has to pay 10% of the cost of these extras from its own coffers.

story chart 2

At Anmin Junior Middle School, next to the county seat, so much money is flowing in to subsidise the free education programme, which began in Luochuan in 2005, that the school is handing out ten yuan in cash to boarders’ families every term. Last year, with a special grant of around 2.4m yuan, the school knocked down the teachers’ “cave” dwellings and built smart new dormitories for them. The school’s headmaster, Gao Feilong, says the dropout rate is now zero. In the 1990s soaring fees were forcing some of Luochuan’s pupils to quit school.

A survey conducted by Shenzhen University found 82% of farmers in Luochuan were happy with the recent school-fee reforms. But they were far less happy with the quality of teaching and school facilities. Fixing these problems would require a lot more money from a county that is already spending a quarter of its budget on education (mostly on teachers’ wages). To cut costs, Luochuan has closed down nearly half of its 320 primary and middle schools since 2003, resulting in lay-offs for more than 700 teachers and forcing many more children to board. At Anmin School about half of the pupils live in a cramped, spartan dormitory building in a muddy yard at the back of the barrack-like complex. There may be no dropouts now, but for poorer students the huge cost of continuing their education beyond this level is a disincentive to study hard.

Luochuan’s finances would work far better if it cut its bloated bureaucracy. It is trying. The county government has, in effect, taken over management of township budgets, stripping the townships of what little power they still retained. Some provinces are now bypassing both the prefectural- and township-level governments in order to get funds more directly to rural areas. But experiments with rural democracy—hailed by the party in the 1990s as a great way to improve public supervision of how money is spent—have proved too challenging to the party’s political grip.

Many Chinese experts say the burden of supporting basic health care and education should be shifted to higher-level governments. That done, prefecture and township governments could be massively trimmed or eliminated altogether. But neither widespread lay-offs in an already volatile countryside nor a huge increase in central-government spending are palatable options for China’s leaders.

Nor are they rushing to address the needs of those millions of country-dwellers who have moved in recent years to work in urban areas. Even peasants who have been living for several years in cities are still classified as rural residents, and as such are often excluded from urban welfare schemes. A former Luochuan resident working in Beijing, 700km to the north-east, would have to go back to the county for medical treatment if he wished to get reimbursement. Only a few million migrant workers enjoy medical insurance provided by their urban employers. From January 1st it will be compulsory for employers to offer it. But since many migrants are employed informally, without contracts, this will not make much difference.

Such problems need urgent attention. Officials say that by 2020 about 60% of the population will be living in cities or towns. This implies that more than 200m more people will move from the countryside by then. That figure may be too alarmist: there are signs that urban factories are running out of migrant labour, and reports that bad working and living conditions in some cities are deterring the rural poor. But over the coming years China’s rural problems will increasingly become urban ones. China and its cities will need to spend a lot more to deal with them.

3,第33页:

China’s Communist Party congress

Still in Mao’s shadow

Oct 11th 2007 | BEIJING
From The Economist print edition

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And 1.3 billion people are still in the dark about what their leaders want

IN THE absence of serious elections, the big event in Chinese politics is the five-yearly congress of the ruling Chinese Communist Party. From October 15th Hu Jintao, who has led the party since the last congress, will preside over a gathering that offers him the chance to demonstrate his authority and explain his vision for China in the next five years. On neither count is he expected to inspire.

The 2,217 delegates, most of them officials chosen in rigged elections to attend the meeting in Beijing’s Great Hall of the People, will voice no criticism of Mr Hu’s record. He has done next to nothing to fulfil repeated promises of greater democracy within the party. The congress, expected to last about a week, will be as tightly scripted as the 16 others in the party’s 86-year history. Delegates will name a new Central Committee of around 200 members. This will meet at the end of the congress to name a new Politburo to rule the country until 2012. Mr Hu and his colleagues will ordain the outcome.

But rumours abound that Mr Hu has been having trouble appointing the exact Politburo he would like. Observers had long assumed that the Politburo’s Standing Committee—the apex of power in China—would include a new member to be groomed as Mr Hu’s heir-apparent. This would be Li Keqiang, the 52-year-old party chief of Liaoning Province in the north-east. Now rumours suggest that Mr Hu has been forced by colleagues to promote two heirs-apparent. The second is said to be Xi Jinping, 54, party chief of Shanghai.

The two men will presumably have to contend for the top slot in 2012. Chinese politics is too opaque to know how the succession of either man would change the way the country works. This was not always so. In the build-up to the party’s 13th congress in 1987 the emergence of Zhao Ziyang as Deng Xiaoping’s chosen successor appeared to herald an era of liberalisation, Mr Zhao being a noted reformist. But he was deposed by hardliners two years later during the Tiananmen Square unrest and kept under house arrest until he died in 2005. Since the early 1990s Chinese leaders have succeeded in presenting a far more unified front. Mr Hu, Mr Xi and Mr Li have no apparent policy differences.

They could represent different factions, however. Mr Xi, a popular theory has it, is closer to Mr Hu’s predecessor, Jiang Zemin, who remains a behind-the-scenes force in Chinese politics at the age of 81. One of Mr Jiang’s pet projects, a glass and titanium egg-shaped opera house costing $360m opposite the Great Hall of the People, opened last month after years of controversy about plonking such an extravagant oddity in the nation’s political heart. On a tour of the building this week for the foreign press, a construction official told The Economist that Mr Jiang had sung to staff there during a recent inspection.

Both Mr Xi and Mr Li (who both have degrees in law) have received considerable attention from China’s state-controlled media. Mr Li’s leadership has been praised for a massive programme of building affordable housing and clearing slums. Mr Xi’s leadership has been implicitly linked with Shanghai’s recent accomplishments, even though he only took over as the city’s chief in March following the dismissal of his predecessor, Chen Liangyu, for alleged corruption. Among notable events since then have been the topping out in September of the Shanghai World Financial Centre, which will be the country’s tallest building and, says the official press, the third-tallest in the world. Mr Xi enjoys the additional distinction, which China’s official press prefers not to mention, of being the son of a late revolutionary leader, Xi Zhongxun. Such “princelings” appear to be on the rise.

If both men are elevated to the Standing Committee, the country’s obscure politics will be shrouded by another veil of uncertainty. After Mr Hu was promoted to the Standing Committee at the party’s 14th congress in 1992, it was taken almost as read that he would eventually succeed Mr Jiang (even though he was Deng’s choice, not Mr Jiang’s). Liberals in the party have long argued that there should be more open competition for top posts. But Mr Hu is not in favour of elections for his job. The outcome is more likely to be determined by factional squabbling.

In the build-up to the congress there has been a ritual upsurge of complaints by liberals that the party is stalling on the issue of making China more democratic. In the latest edition of Yanhuang Chunqiu, a Beijing monthly, Mao Zedong’s former secretary, Li Rui, gave warning of looming chaos in China unless it embraces democracy. Mr Hu, however, though keen to impress the rest of the world with China’s openness as it prepares to host the Olympic Games, fears the opposite is true: that political reform could trigger a tidal wave of discontent from democrats and the underprivileged.

Indeed, he shows no interest even in more cautious suggestions. Early this year a party journal, Study and Pursuit, published proposals for reforming the party- congress system. These included convening congresses annually, imposing a 50% limit on the proportion of delegates who hold official rank and electing fewer delegates, in order to cut costs and encourage genuine debate (of which there is currently none). This year the number of delegates has actually been increased by more than 100 compared with 2002. So the applause for Mr Hu will be even louder.

NBA和讲故事

本周三晚上在远离上海市区的旗忠体育中心举行的NBA中国赛是我平生第一场在现场观看的篮球比赛。我不是篮球迷,除了乔丹、姚明、芝加哥公牛队、休斯顿火箭队这些超级明星和球队的名字外,我对篮球、NBA几乎一无所知。然而,那场奥兰多魔术队对克利夫兰骑士队整整两个多小时的比赛让我这个门外汉看得津津有味、兴致勃勃。且不说大家所熟知的美女啦啦队在场前、场间休息时卖力表演,就是在比赛进行过程中间,有音乐DJ为球队进攻进行现场配乐,还有两支球队的吉祥物不时在观众席穿梭走动、敲锣打鼓,调动观众为球队加油。更让我大开眼界的是,场上战术叫停的时间居然是“广告时间”,各个NBA赞助商品牌的游戏小比赛轮番上阵、见缝插针,结尾少不了向四周抛洒小礼物,让观众骚动哄抢。当然,观战的名人亮相也是少不了的节目“包袱”,在几个“广告时间”里抖开,如今以“慈善大侠”示人的李连杰、吹萨克斯风的肯尼G,一个个被镜头扫到,接受观众的欢呼和掌声⋯⋯我是不是把比赛给彻底忽略了?哦,不!始终吸引观众的是精彩的比赛对抗,整场比赛骑士队占尽上风,比分差距甚至拉大到10分之多,表现似乎平平的魔术队则全场在拼命追赶拉近距离,常常靠罚球得分,可是到了比赛最后关头却神奇地反超,赢得了比赛。

比赛结束走出体育馆时,我忽然感觉自己是看完一场精彩的演唱会或马戏表演走出剧院、一副心满意足的感觉。这就是NBA吧,它让我忘了那是一场比赛,充盈我五官的就是一场精彩的秀、表演、娱乐。精彩的秀必然是会讲故事(storytelling)的秀,之前介绍的种种穿插安排无不是吸引调动观众的注意力和兴趣的起承转合、抑扬包袱,让内行看了门道,也让我这样的外行看到了热闹。

讲故事,是古老却难度不小的本事,自前一世纪意识流、现代主义手法流行以来,讲故事似乎被高雅人士所轻视,电子多媒体时代的到来也终结了围坐讲故事的口述文化传统。如今,我们所接触到的影视娱乐节目能讲好故事的越来越少,最新一个例子便是姜文的《太阳照常升起》,这个电影什么都好,就是故事单薄。相反,耐人寻味的是,那些原本与讲故事无甚干系的、完全不用讲故事的体育比赛(如NBA)、展览(9月在上海举行的爱马仕丝巾展),甚至焰火表演(8月我在加州迪斯尼乐园)都纷纷开始讲起了故事,用故事把整个比赛、展览和表演串起来,吸引观众、打动观众,而且讲的很生动精彩,这又是为什么呢?

Jaiku与诺基亚

昨天,Google宣布收购Jaiku的消息一出,不由得让我想起9月初Stan告诉我的一个耐人寻味的现象:JaikuTwitter差不多在去年同时推出,然而,时至今日,遥遥领先的是Twitter,它差不多成为微型部落格服务这个门类的代名词。为什么?就因为Twitter地处美国硅谷这个全球互联网创新中心,技术、人才、资金,更重要的是,接触、传播和发展用户和合作伙伴的社会网络资源,都高度集聚在那里,这是由原诺基亚员工创办的Jaiku在北欧所难以获取享受的区位优势。

之所以那时我和Stan有以上这番交流,是诺基亚8月29日宣布向互联网公司的战略转型,当时诸多分析指出诺基亚将面临的挑战有与运营商竞争的利益冲突(这点有小小佐证:当时诺基亚中国公关经理与我再三交涉希望能修改缓和本人报道中有关与运营商竞争冲突的修辞)、有从制造商转变为互联网服务商企业组织流程的不适应,但Stan的提醒让我耳目一新的是,诺基亚如何应对没有身处互联网创新源头硅谷的区位劣势,尽管北欧IT互联网创新也极其出色,如Opera、Linux、Skype等等。诺基亚也并非不清楚这一点,早两年在硅谷设立了研发中心,并拿着钱随时投资或收购硅谷初创企业。随着占尽硅谷地利的苹果、Google挺进手机领域攻势日益凌厉(iPhone登陆欧洲、Google Phone呼之欲出),这一挑战更大、压力更重。

如今,Jaiku通过被收购进入了硅谷这一创新重力场,那么,矢志成为互联网公司的诺基亚难道要把公司总部搬到硅谷去才能奏效么?这个看来很难,不过至少可以尝试把明年元旦成立的服务部门总部搬过去,这点一时办不到的话,就要想办法把整个服务部门变成硅谷公司那样扁平化、虚拟化、并且像开源社区那样开放、借助社会网络资源来发展运营。一家互联网公司,应该是一家从内到外用社会化网络组织起来的企业。

Being digital,being social⋯⋯企业如此,其他也未必不如此。

媒体的未来

毕业后相继在报社、电视台、网站、杂志社做编辑或记者快有12个年头了,直到最近才开始真正感受到互联网对传播与媒体的撕裂、颠覆性的影响。分享一段我收藏的视频“媒体革命”,看一看、想一想,我们国内的媒体会发生这样的变革吗?

Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of ‘Free Culture’, is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It’s real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.

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