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还是套中人

24小时之前,我在分众办公室和江南春面谈了一个小时,这可能是他在宣布新浪分众合并交易后第一次接受媒体独家采访。之前我联系专访时说我只在分众创立、上市这样的关键时刻采访江南春,显然这次又是这样的时刻。采访要点大致是以下这些,详细内容请关注2009年1月8日出街的《周末画报》财富版和2009年2月号《东方企业家》

1,新浪和分众的这一合并最早可以追溯到分众2005年上市之前,而金融风暴最终促使这两家迅速走到一起,并巧妙地实现了好耶的借壳上市(分众改名即可,还省了一笔上市费用);

2,江南春表示,复星国际是财务投资,不会对新浪分众的交易带来任何正面或负面影响;

3,江南春是“连人带嫁妆”去新浪分众这家明年将要诞生的新公司,并主要负责广告业务(谭智负责运营),继续扮演王牌销售的角色,迄今还没有套现走人的打算;

4,江南春坚信分众楼宇卖场框架液晶广告的商业模式并没有问题,导致今年股价暴跌的主要原因是无线、玺诚这两桩最终失败并减记亏损的收购;

5,因此,新浪的互联网和分众的数字户外能覆盖更多的都市消费人群和同一群人的更多生活轨迹,这一全覆盖能与仍旧强势的电视一较高下,在经济萧条期里争取广告主更多预算;

6,新浪和分众的整合可以从客户基础共享、视频广告共享做起。这个冬天很冷,但行业老大还能活得下去,相反还有新的机会降临。

也许之前判断不准,也许善良单纯者之如我可能被忽悠,江南春到底是不是会套现走人,且拭目以待。

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